Victorian Auditor-General’s Office

Corporate and Public Affairs / Government / Media Relations

Project: Issues Management: Auditor-General’s report on the State of Victoria’s Annual Financial Report

Challenge

Truth has worked with VAGO’s media and engagement team to provide media relations advice on a range of issues facing the Office throughout 2014. The then Auditor-General, John Doyle, had been outspoken on his desire for an overhaul of the Audit Act to ensure Victorian taxpayers were getting the best ‘bang’ from their political buck.

 

Our role was to help VAGO manage public, political and media interest around several high-profile issues.

 

Solution

Partnering with VAGO’s media manager, Truth implemented a proactive issues and media plan comprising:Environmental scan of the media and political landscape;

  • Media training
  • Key message development
  • Preparation of media releases and Q&A documents
  • Coordination and management of interviews
  • Media follow-up