Department of Environment, Land, Water and Planning

Corporate and Public Affairs / Government

Project: Bushfire management project


Truth Agency was engaged by the Department of Environment, Land, Water and Planning’s Fire and Emergency Management Division to provide communications advice and design services for the development of a 20 page policy document on the Department’s new approach to bushfire management, Safer Together.


Working within extremely tight timeframes, Truth worked closely with the division’s director and the department’s communications officer to develop a narrative for bushfire management processes that would serve as the Minister’s foreword for the policy document and the basis for all communications relating to bushfire management.


The policy document was in response to the Inspector-General’s recommendations from the review of performance targets for bushfire fuel management on public land that occurred in response to the Black Saturday bushfires and was launched shortly after the Lancefield planned burn that breached its containment lines. As such, the narrative and broader policy document needed to be developed in an honest, clear and easily digestible way that would be relevant to the many audiences that are affected by planned burning and bushfire management while also being aware of current perceptions of DELWP within the community.


Truth also developed two videos, digital content and a social media strategy for the Safer Together microsite that supports the policy document announcement and stands to serve fire management agencies, local councils and the community as a resource for information on bushfire management.