Corporate and Public Affairs / Government / Media Relations
LaunchVic is a Victorian Government funded initiative that works in partnership with entrepreneurs, industry, business, the community and our educational institutions to strengthen Victoria’s entrepreneurial and startup ecosystem. With $60 million to invest in Victoria’s ecosystem over four years, LaunchVic has a vision for Victoria to be the number one destination for startups and entrepreneurs in Australia.
In mid 2016, Truth Agency was engaged to deliver PR services and strategic advice for the announcement of LaunchVic’s first round of grant funding. Following the success of this announcement, Truth was reappointed in late 2016 to deliver the same services for the second round of funding.
For both announcements, Truth Agency’s key tasks were: to provide advice and guidance to LaunchVic ahead of each announcement, including advice and recommendations on suitable media launch venues and suggested dates and order of proceedings for each launch; to develop a media and PR plan including social media; to provide advice and direction on key messages; to manage all aspects of the media liaison and story pitches to the media; and to manage stakeholder relations and co-manage the launch events with LaunchVic’s event team.
The key stakeholders involved in the announcements included LaunchVic and the Office of the Minister for Small Business, Innovation and Trade, the Hon. Philip Dalidakis, and his media advisory team, along with the grant recipients.
Truth Agency’s approach for both announcements was to prepare a series of targeted media releases, providing different outlets with unique angles to maximise the coverage. This included region specific releases as well as industry specific releases.
This was a very successful approach with key spots being secured in The Australian and Australian Financial Review for both announcements. Round 1 also generated more than 20 articles in specialist IT/tech media and regional media, while round 2 generated an article in the Herald Sun along with about 10 articles in specialist and regional publications.
The total audience reach across all coverage is estimated at more than 1.3 million.