Momentum Energy

Corporate and Public Affairs / Government / Issues Management / Media Relations / PR Strategy and Campaigns

Project: Momentum Energy Media Relations Campaign and PR Support



Truth Agency has worked with energy retailer Momentum Energy since early 2017 to provide ongoing public relations services. Momentum is a 100% Australian-owned and operated, energy retail service in Victoria, New South Wales, South Australia, Queensland, the ACT, and the Bass Strait Islands.  Rising energy prices are a huge concern for governments, businesses and consumers across Australia.


In Victoria, its largest market, Momentum Energy faces not only rising wholesale prices, but a large number of competitors and a challenging regulatory environment (a bi-partisan panel is currently conducting a wide-ranging inquiry into the Victorian retail energy market). Truth has been tasked with providing public relations support to Momentum Energy’s marketing objectives of raising its brand profile and increasing customer acquisition and retention.


For almost three years, Truth has supported Momentum Energy with an integrated PR campaign complementing its unique proposition – that it is the only energy retailer that does not offer discounts. Momentum’s commitment to transparency and unique no discount proposition presents an opportunity for the company to lead a conversation in the media about fair and responsible retail pricing in Australia’s energy crisis.


Truth also provided direct support to Momentum Energy’s former Managing Director Paul Geason, who was one of six energy executives summoned to an urgent meeting in Canberra to discuss energy prices with then-Prime Minister Malcolm Turnbull, then-Deputy Prime Minister Barnaby Joyce, then-Treasurer Scott Morrison and then-Energy Minister Josh Frydenberg.


Truth has also been able to help Momentum lead a conversation in the media nationally about fair and responsible retail pricing, with opinion pieces and articles appearing in major media outlets including The Age, SMH, Australian Financial Review and The Australian.


Other activities include:

  • The announcement of Amy Childs as the new MD
  • A major profile in a national energy magazine
  • Media coverage in national and metropolitan outlets include the AFR, The Age, Herald Sun, A Current Affair, The Project and Sunrise
  • Briefings with key media
  • An invitation for Amy Childs to speak at the Australian Financial Review’s Energy Summit
  • Advising on external and internal communications for shift of call centre staff from Melbourne to Hobart
  • Issues management advice on a range of potential and actual media issues