About Us

Big agencies are a thing of the past. Clients want agility, specialist skills and attention to service and delivery to drive communication outcomes.

Truth is a collective of highly experienced professionals across communications strategy and narrative development, media relations and training, public relations and storytelling, digital and social engagement, stakeholder engagement, advocacy and public affairs, and issues and crisis management.

We believe communication, advocacy and engagement should be authentic, intelligent, meaningful and measurable.

Founded by managing director Michelle Coffey in 2014, our consultants have worked in media, not-for-profits, corporates, industry and government. When you work with Truth, you get access to our collective strategic thinking, expertise and hands-on approach. It’s what makes us unique – and inspires loyalty in our clients.

Consultancy and Services

We work with government departments and agencies, private industry, non-profit organisations and peak bodies. Whether you need an advocacy and public affairs strategy, a new stakeholder engagement approach, a content and influencing storybank for your community, or an audit of your current strategies, Truth can help you. We can also help protect and enhance your reputation.

We know how to find the story and help you share it to engaged audiences.

Unlike the bigger agencies, Truth does not apply cookie-cutter strategies. Rather, we develop a strategy and action plan that brings real benefit for our clients. Because the team is so experienced, we care about forging partnerships based on what our clients need. We relish working with people who are genuine about connecting with their communities and customers and want a trusted agency partner who values the truth.

PR Strategy & Campaigns

We specialise in developing public relations and communications strategies for corporate and government clients.

Media Relations

Our strategic and targeted approach to media relations ensures the right audience, hears the right message, at the right time.

Corporate & Public Affairs

With more than 50 years' collective experience, we are experts in corporate and public affairs.

Government Relations

We have extensive experience in devising and delivering campaigns across all tiers of government. We are listed on the Victorian Government MSR.

Digital Communications

We curate and deliver measurable digital communications solutions for our government and corporate clients.

Influencer Marketing

We deliver a tailored approach to influencer marketing for our government and corporate clients.

Case studies

Ovarian Cancer Research Foundation

Corporate and Public Affairs / Media Relations / PR Strategy and Campaigns

Department of Education and Training

Corporate and Public Affairs / Government / PR Strategy and Campaigns

Domestic & Family Violence

Corporate and Public Affairs / Government / Issues Management / Media Relations / PR Strategy and Campaigns

Family Violence Reform Implementation Monitor

Government / PR Strategy and Campaigns

Judicial Commission of Victoria

Corporate and Public Affairs / Government

Momentum Energy

Corporate and Public Affairs / Government / Issues Management / Media Relations / PR Strategy and Campaigns

Department of Justice and Community Safety

Corporate and Public Affairs / Government

Trinity College

Corporate and Public Affairs

GOTAFE

Media Relations / PR Strategy and Campaigns

Federation Training

Corporate and Public Affairs / Government / Media Relations

Insurance Council of Australia

Media Relations / PR Strategy and Campaigns

Medibank

Corporate and Public Affairs / Media Relations / PR Strategy and Campaigns

Victorian Auditor-General’s Office

Corporate and Public Affairs / Government / Media Relations

LaunchVic

Corporate and Public Affairs / Government / Media Relations

Ballarat Health Services

Corporate and Public Affairs / Government / Issues Management / Media Relations

Department of Environment, Land, Water and Planning

Corporate and Public Affairs / Government

About Us

Consultancy and Services

Truth never hurts the teller.